Latrobe Health Assembly

Asthma Management campaign


Project Objectives

The playful side of the campaign was to have people take a ‘selfie’ wearing a scarf around their neck and mouth to minimise cold air intake and upload the photo with #Scarfie. The serious side of the campaign aims to get asthma sufferers into their GP to discuss their asthma management plan.

Asthma rates within the Latrobe Valley are in line with state averages, which is a positive, however the rates of admission to hospital and episodes requiring emergency care surpass the state average. This highlights a need for better asthma management, rather than asthma prevention.

The campaign featured shopping centre stalls at Mid-Valley, Moe Plaza, Churchill Shopping Centre, Traralgon Plaza and outside the cafeteria at Federation University.

At each location health professionals held private discussions with shoppers about their asthma condition and provided the opportunity to book them into local medical centres to prepare an asthma management plan.

Latrobe Health Assembly Executive Officer Mr Ian Needham said: “It’s common for asthmatics to experience more acute symptoms during the colder months. While wearing a scarf is a useful tool, we’re also encouraging people to seek their own asthma management plan in conjunction with their GP.”

Gippsland Primary Health Network worked with local General Practices to inform them about the campaign and assist GPs and Practice Nurses to plan for a potential influx of people seeking advice about asthma and developing a management plan.

Status Update